Friday, February 2, 2018

Every year, one global event aims to raise awareness about the specific things we can do – as individuals and communities – to reduce the burden of cancer around the world.

In 2008, the Union for International Cancer Control (UICC) designated February 4 as World Cancer Day. This global initiative supports the UICC’s World Cancer Declaration and aims to bring together the global cancer community to reduce cancer death rates even more by 2025.

So how will they do that?

By saving more lives through early detection. By creating healthy workplaces and cities. By improving access to cancer care. These are just a few of 19 specific actions communities and individuals can take to help reduce cancer and save lives. In fact, this year’s World Cancer Day theme is highlighting those 19 actions under the banner of “We can. I can.”

Show The World a Sign: Get Involved

Join the 2018 World Cancer Day “Signs for Change’ social media action to help start cancer in its tracks.

  1. First, check out the 19 actions under “Key messages” and choose one that reflects what you’re doing or what you’d like policy makers to start doing.
  2. Write your message on a World Cancer Day poster using this link.
  3. Print out your poster.
  4. Take a photo, or ask someone to help you take a photo, of yourself holding the sign.
  5. Share your photo on social media and include the #WorldCancerDay and #WeCanICan hashtags in your post. You’ll be added to the Wall of Support on the World Cancer Day homepage.

Other Ways to Get Involved

There are lots of other ways to get involved, whether you’re an individual on social media or an organization with the capacity to launch your own World Cancer Day campaign. Check out this handy World Cancer Day social media guide with detailed, step-by-step instructions and ready-made messages to help individuals and organizations raise awareness on Facebook, Twitter and Instagram. Even if you’ve never used Facebook, Twitter or Instagram, this guide will help you navigate those useful tools for sharing messages.

PPA Can Help

The Partnership for Prescription Assistance (PPA) has the singular goal of enabling patients to live longer, healthier lives. Raising awareness about events and significant days, such as World Cancer Day, can only help in this mission. PPA is a nationwide effort to provide uninsured and underinsured patients with access to prescription medicines for free or nearly free. PPA provides a single point of access to more than 475 patient assistance programs, including nearly 200 offered by biopharmaceutical companies.

If you or someone you love struggles with affordable access to medicines, there are resources available that may be able to help: The Partnership for Prescription Assistance (PPA) helps connect patients with patient assistance programs that provide free or nearly free prescription medicines. For more information, visit